Puppysphere

Puppysphere is a unique puppy yoga experience that combines wellness and play. For this project, I created a complete social media and content calendar, wrote engaging copy, and designed a week’s worth of posts to promote their new NYC location.

Case Study

    • Develop engaging content that aligns with Puppysphere’s brand identity.

    • Create a launch strategy for Puppysphere’s New York studio Instagram that builds awareness and engagement.

    • Implement a seamless transition strategy to attract global followers to the NYC account.

    • Puppysphere is known for puppy yoga and therapy sessions, blending wellness with playful, feel-good experiences.

    • Their social media presence focuses on uplifting, cute, and interactive content, with a strong emphasis on short-form video (Reels/TikToks).

    • Engagement trends show that their audience responds well to behind-the-scenes content, breed reveals, and themed experiences.

  • Task 1: Content Creation

    • I developed two Instagram Reels to highlight key experiences at the NYC studio:

      • Corgi Breed Reveal – A fun, high-energy announcement to generate buzz and excitement.

      • Cozy Cabin Experience – A warm and inviting showcase of the puppy therapy sessions, emphasizing relaxation and comfort.

    Task 2: Social Media Calendar & Strategy

    • I created a 5-day content calendar tailored for the NYC launch, featuring:

      • A mix of Reels, carousels, and static posts to introduce the NYC locations.

      • Captions, hashtags, and posting times optimized for audience engagement.

      • A strategy to transition global followers to the NYC account through:

        • Cross-promotions with the main Puppysphere account.

        • Influencer collaborations featuring local fitness and wellness creators.

        • Interactive tactics like giveaways to encourage engagement.

    • Establish a distinct local identity for Puppysphere NYC while maintaining brand consistency.

    • Boost engagement, visibility, and follower growth for the new account.

    • Create a foundation for long-term social media success with an engaging and scalable strategy.

Instagram Reels

Corgi Breed Reveal – A fun, high-energy announcement to generate buzz and excitement.

Cozy Cabin Experience – A warm and inviting showcase of the puppy therapy sessions, emphasizing relaxation and comfort.

Social Media Calendar & Strategy

  • Welcome Post

    Post type: Photo

    Posting Time: 10:00 am

    Caption: “Introducing Puppysphere NYC!🎉 We’re bringing wagging tails and positive vibes to the Big Apple 🍎. Explore our three studio locations and follow along for exclusive updates, giveaways, and local highllights!🌟”

    Hashtags: #PuppysphereNYC #Puppylife #Puppyyoga #PuppysphereTakesNYC

    Transition Strategy: Tag Puppysphere global in the post and include a ““The same love, now in NYC! ❤️🐶 Follow @PuppysphereNYC for local updates!” 

    • Puppysphere global account shares the post via stories, redirecting followers to the new account. 

    • Add a story countdown: “Countdown to our first weekend of puppy yoga in NYC! ✨🐾 Follow @PuppysphereNYC for exclusive tickets and updates!” 

  • Studio Spotlight

    Post Type: Carousel

    Posting Time: 5:00 pm

    Caption: “Take a peek inside our NYC locations! Stop by and say hi! We’re here to make tails wag and hearts melt 🐶💕” 

    Hashtags: #PuppysphereTakesNYC

    Transition Strategy: Post is shared to Puppysphere global stories with caption: “NYC, we’ve arrived! 🎉🐶 Take a peek inside our stunning locations and tag @PuppysphereNYC when you visit. We can’t wait to see your wagging tails! 🐾💕”


    • Add a link sticker to the carousel on the NYC account.

    • Include a story post to Puppysphere global account: ‘Add Yours’ Story sticker asking, “Which Puppysphere studio are you visiting this weekend?”

    • Add additional posts to the Puppysphere global stories: Emphasize unique aspects of each NYC studio (Flatiron, Lower Manhattan, and Brooklyn) to create excitement. (e.g. “Want puppy yoga with a skyline view?🌇 Our Flatiron studio is the place to be! Buy your tickets today through the link in our bio!” 

  • Corgi Puppy Reveal

    Post Type: Reel

    Posting Time: 12:00 pm

    Caption: “Santa Paws is coming to town! 🎅🐾 NYC, Corgi puppies are back this weekend!

    Saturday, December 14th

    📍Flatiron Studio

    Sunday, December 15th

    📍Flatiron & Lower Manhattan Studio

    Grab your tickets at our link in bio! Spots are filling up quickly✨”

    Transition Strategy: 

    Tiktok Expansion: 

    • Leverage TikTok’s trending potential to build excitement around the event and increase visibility for the NYC account.

    • Post the reel on the Puppysphere TikTok account with an engaging CTA: 

    “NYC, get ready! Christmas is coming early this year!🌲 This weekend Corgis are BACK! 🐾 Don’t miss your chance to meet this adorable pups. 

    Head to our Instagram @PuppysphereNYC to grab your tickets while spots are still available.” 

  • Corgi Photo

    Post Type: Photo

    Posting Time: 6:30 pm

    Caption: “Cuteness overload!! Comment a 🐾 if you’re as excited as we are about Corgi puppies coming to NYC this weekend!

    Grab your tickets through the link in our bio!🥰”

    Hashtags: #CorgiLove #Puppyyoga #Wellness 

    Transition Strategy: When the Corgi Photo is posted on the NYC account, reshare it to the global Puppysphere account Stories with a teaser.

    • Global Story Caption:
      “NYC, are you ready? 🐾 These corgis are bringing major cuteness this weekend! Head over to @PuppysphereNYC and grab your tickets through the link in our bio now! 🐶✨ #PuppysphereTakesNYC”

      • Add a ‘View Post’ sticker linking to the NYC account.

  • Carousel of submitted or tagged photos

    Post Type: Carousel

    Posting Time: 9 am

    Caption: “Friday favorites: Swipe through our top pics of the week. 📸🐶

    Send us your favorite moments from @PuppysphereNYC! Stop by one of our three locations and say hello ✨”

    Hashtags: #PuppysphereNYC

    Transition Strategy: 

    • Announcement Post on Global Account: Carousel (Photo Series of Puppies in NYC Studios)
      Caption:
      "Big Apple, big news! 🗽 Puppysphere is now in NYC with THREE new locations, and we’re loving every moment. 🐾✨

    Every Friday, we’ll share our favorite moments from Puppysphere NYC! Want to be featured? Head over to @PuppysphereNYC and send us your favorite pics from your visit. 📸❤️

    📍Find us in Williamsburg, Lower Manhattan, and Flatiron

    Cross-Promotional Stories: 

    • Share Puppysphere NYC’s “Friday Favorites” Stories on the global account. Use a clear call-to-action:

    “Meet the stars of Puppysphere NYC’s Friday Favorites! 🐾✨ Tap @PuppysphereNYC to see more and send us your favorite moments. 📸❤️” 

  • Day 1

    Grid Post

  • Day 2

    Carousel Post

  • Day 3

    Instagram Reel

  • Day 4

    Grid Post

  • Day 5

    Carousel Post